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Alan Olive
Performance Coach

I have spent a lifetime working and training specialists to operate in unpredictable environments. Initially as helicopter aircrew, commando qualified, trained by the SAS as a survival instructor, a mountaineer and infantry officer.
It was then that I made the leap into performance sport, training as a sport psychologist specialising in skill acquisition and decision-making. Since then, I have been working in the heart of Team GB performance sport, training high performance managers, coaches and athletes to apply decision-making principles with gold winning successes from Sydney to Tokyo.
When not in work you’ll find me racing a hydrofoil sailing dinghy, hanging off a rock face or adventure racing with my daughter and dog in tow. Failing that I believe a restorative cup of tea and a calming yoga session will help to align the universe.
Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!”